A born and bred New Yorker, art has always been an essential part of Lisa’s life as a collector, patron, supporter — and daughter of two accomplished artists. Her mother is a painter and jewelry designer, her father a business man with a passion for creating sculptures.
Professionally, Lisa has spent over 20 years in key strategic roles directing marketing communications campaigns for some of the world’s leading consumer brands, including IBM, JP Morgan Chase, Credit Suisse First Boston, and most recently, managing interactive and relationship marketing programs for Mercedes-Benz.
In her management roles, Lisa has leveraged all communications and media channels, from PR to Relationship Marketing to interactive and new media, to create innovative and award-winning campaigns and multi-media events that have generated greater awareness, interest and sales.
At Mercedes-Benz, Lisa was recognized for an award-winning Interactive TV campaign to launch the new M-Class, was a key member of a multi-media global campaign to launch the R-Class and led strategic communication programs designed to connect consumers with the type of vehicle that best fit their needs.
Lisa believes in the power of art to heal children's lives and has been an active volunteer and supporter of Free Arts NYC, an non-profit organization that works with children and their families in the New York.